SYNAOS Expands U.S. Footprint as North American Manufacturers Pivot to Scalable, Multi-Vendor Automation

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Atlanta, GA, USA / Hannover, Germany - April 10, 2026

ATLANTA — April 10, 2026 — As North American industrial leaders move beyond isolated pilot projects toward enterprise-wide automation, SYNAOS is expanding its U.S. operations to provide the foundational orchestration layer required for multi-vendor success. With the appointment of industry veteran David Bader, SYNAOS is positioning itself at the center of a critical market pivot: the transition from proprietary, single-brand ecosystems to unified, scalable automation architectures that prioritize vendor-independence and long-term operational resilience.SYNAOS, a provider of intralogistics orchestration software, is expanding its North American operations in response to growing demand for interoperable, vendor-agnostic automation across manufacturing and warehouse environments.

The announcement follows SYNAOS’ recent collaboration with Rockwell Automation and its autonomous mobile robot brand OTTO Motors, focused on advancing the VDA 5050 standard for mixed-fleet interoperability.  

As multi-vendor automation becomes more common in North America, operators are moving beyond isolated robot deployments toward integrated systems that require centralized coordination across technologies, workflows, and sites. This shift is particularly visible in automotive and industrial manufacturing environments, where multiple automation systems must operate in parallel under increasing performance and scalability requirements.

From Pilot Projects to Scalable Automation Architectures

SYNAOS is already supporting industrial operations across North America, enabling manufacturers and logistics operators to coordinate heterogeneous fleets of mobile robots, forklifts, and manual transport processes within a unified platform.

The company’s footprint includes multiple live deployments across U.S. production and logistics sites, particularly in the automotive and industrial manufacturing sectors. These deployments span key industrial regions including the Midwest and Southern United States and support high-volume transport operations in complex, multi-vendor environments.

In several cases, SYNAOS is deployed across multiple facilities for the same customer, reflecting an industry shift from isolated pilot projects toward scalable, enterprise-wide automation architectures.

These implementations highlight a common challenge: as automation programs expand, managing multiple systems, vendors, and workflows becomes increasingly complex.

SYNAOS addresses this by providing a central orchestration layer that connects, coordinates, and optimizes intralogistics operations across technologies, sites, and use cases.

Closing the Interoperability Gap in North America

As multi-vendor automation becomes the norm, North American operators are facing growing pressure to integrate diverse systems without increasing complexity or operational risk.

Built around open standards such as VDA 5050, the SYNAOS platform enables:

• Central fleet management across multiple robot brands

• Real-time transport orchestration and traffic control

• Integration with MES, WMS, and ERP systems

• Scalable deployment across brownfield and greenfield environments

Rather than relying on isolated control systems, SYNAOS provides a vendor-agnostic platform layer that supports long-term flexibility and investment protection.

Expanding an Interoperable Ecosystem

SYNAOS’ North American expansion is supported by a growing network of global automation partners, including market leaders such as KUKA, ABB, VisionNav, and Daifuku, as well as its recent collaboration with OTTO Motors.

This ecosystem enables customers to combine best-in-class technologies while maintaining centralized control across heterogeneous fleets and operational environments.  

Strengthening Local Presence

To support accelerating rollouts across North American manufacturing sites, particularly among automotive OEMs and Tier 1 suppliers, SYNAOS is expanding both its regional team and its network of integration partners.

As part of this effort, SYNAOS has brought on David Bader to lead its U.S. growth initiatives. With extensive experience in cloud and industrial technology, including previous roles at Amazon Web Services, he will focus on scaling customer engagements and partner ecosystems across the region.

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“In North America, we’re seeing a clear shift from standalone automation projects to fully integrated, multi-vendor environments, with more ambitious implementation timelines than in other markets,” said Tobias Gagern, CEO of SYNAOS LLC.

“The challenge is no longer whether to automate, but how to orchestrate complex operations at scale. That’s where interoperability becomes critical, and where SYNAOS provides a central platform that brings everything together.”

MODEX 2026

SYNAOS will showcase its platform and North American strategy at MODEX 2026 in Atlanta from April 13-16, 2026.  

At Booth #A1106, visitors can experience:

• Multi-vendor fleet orchestration in real time

• Dynamic traffic management across mixed environments

• Integration scenarios across manufacturing and warehouse systems

In addition, the booth will feature a live-stream from MAG Automate lab, where the SYNAOS Intralogistics Platform is used to orchestrate AMRs in a real-world test environment.

‍About SYNAOS

SYNAOS is a leading provider of intralogistics orchestration software, providing a central "intelligence" for complex factory and warehouse environments. By offering a vendor-agnostic platform, SYNAOS coordinates heterogeneous fleets of mobile robots (AGVs/AMRs), forklifts, and manual processes in real-time.

Built on advanced cloud technology and open standards like VDA 5050, the platform enables seamless integration into existing MES, WMS, and ERP systems. SYNAOS helps global enterprises - including automotive and industrial leaders - move past isolated pilot projects to achieve scalable, multi-site automation.  

With a presence in North America and Europe, SYNAOS is driving the transition to software-defined automation to increase operational resilience and reduce costs.

For further information, please visit www.synaos.com.

Media Contacts

North America 
David Bader • SYNAOS LLC  
3414 Peachtree Rd NE, Suite 1500 • Atlanta, GA 30326 • USA  
Phone: +1 717-891-9074 • Email: david.bader@synaos.com  
www.synaos.com

Europe / Global (Company HQ) 
Aymar Pirzada • SYNAOS GmbH  
Goseriede 4 • 30159 Hannover • Germany
Phone: +49 (0)173 20 68 641 • Email: aymar.pirzada@synaos.com
Website: www.synaos.com

Public Relations Agency 
Bastian Zimmer • additive
Herzog-Adolf-Straße 3 • 56410 Montabaur • Germany
Phone: +49 (0) 26 02- 950 99-29  • Email: bz@additiv.de  
Website: www.additiv.de  

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